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Tag Archives: Brand Management Diploma Course in Islamabad Pakistan

Brand Management Diploma Course in Islamabad

Introduction: Brands are strategic assets that can provide firms with long-lasting competitive advantage. How to achieve this is the central theme of Brand Management. Topics include: the development, launch and naming of new brands; brand and line extensions; life-cycle management, rejuvenating and retiring brands; brand architecture, multi-brand portfolios, brand alliances …

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