Professional Certificate in Buyer Behavior Target Marketing
The Professional Certificate in Buyer Behavior Target Marketing aims to enable the learner to understand key concepts in customer profiling and segmentation so that the customers can be targeted individually with customized offerings. The learner will be able to understand different qualities that make certain consumers a group.
After the successful completion of the certificate, the student will be able to learn:
Marketing in an international context
Creating customer segments
Managing the market process
Bases of segmentation and segmentation process
The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
An E-Certificate of achievement will be awarded after successful completion of the course once the completion criterion is satisfied as a proof of success.
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for very one eager to know more and gets updated on current ideas in the respective field. We recommend this certificate for the following audience.
CEO, Director, Manager, Supervisor
Research and development head