OTHM level 7 Diploma in Strategic Marketing
OTHM level 7 Diploma in Strategic Marketing

OTHM Level 7 Diploma in Strategic Marketing

OTHM Level 7 Diploma in Strategic Marketing

In today’s competitive business landscape, marketing plays a pivotal role in determining the success of an organization. As companies strive to position themselves as industry leaders and capture the attention of their target audience, the need for strategic marketing expertise has never been greater. Recognizing this demand, OTHM offers a Level 7 Diploma in Strategic Marketing, providing ambitious professionals with the knowledge and skills necessary to excel in this dynamic field.

Introduction to OTHM:

OTHM (Organization for Tourism and Hospitality Management) is a renowned awarding organization based in the United Kingdom, recognized globally for its high-quality education and professional development programs. OTHM is committed to delivering qualifications that meet the needs of learners and employers alike, fostering the growth of individuals and businesses across diverse sectors.

The OTHM Level 7 Diploma in Strategic Marketing is designed to equip marketing professionals with a comprehensive understanding of strategic marketing concepts and techniques. The program goes beyond the fundamentals and delves deep into advanced strategies, preparing learners to handle complex marketing challenges and drive organizational growth.


Curriculum Overview:

The Level 7 Diploma in Strategic Marketing is a comprehensive program that covers a wide range of topics to ensure learners are well-rounded marketing professionals. Some of the key modules included in the curriculum are:

Strategic Marketing Planning: This module focuses on the fundamentals of marketing strategy formulation, including market analysis, setting objectives, target audience identification, and positioning.

Consumer Behavior and Insights: Understanding consumer behavior is crucial in designing effective marketing strategies. This module delves into consumer psychology, buying habits, and decision-making processes.

Brand Management and Communication: Building and managing a strong brand is vital for long-term success. This module covers brand identity, brand positioning, and effective communication strategies.

Digital Marketing and Social Media: In today’s digital age, a strong online presence is essential. This module explores various digital marketing channels and social media platforms for effective marketing campaigns.

Marketing Metrics and Analytics: Measuring the success of marketing efforts is essential for continuous improvement. This module teaches students how to use data and analytics to assess marketing performance.

International Marketing Strategies: As businesses expand globally, understanding international marketing challenges and opportunities becomes critical. This module addresses the complexities of marketing in diverse cultural and geographical contexts.

Delivery and Assessment:

The Level 7 Diploma in Strategic Marketing is typically delivered through a combination of lectures, workshops, case studies, and real-life projects. This blend of theoretical and practical learning ensures that students can apply their knowledge effectively in real-world scenarios.

Assessment methods may include individual and group assignments, presentations, examinations, and project work. This diverse approach allows learners to demonstrate their understanding of different aspects of strategic marketing and their ability to apply them in various contexts.

Career Opportunities:

Upon successful completion of the OTHM Level 7 Diploma in Strategic Marketing, graduates can pursue a wide range of exciting career opportunities. Some potential career paths include:

Marketing Manager: Overseeing the marketing activities of a company, developing marketing strategies, and managing marketing campaigns.

Brand Manager: Focusing on building and maintaining a strong brand identity to enhance brand value and customer loyalty.

Digital Marketing Specialist: Managing and executing digital marketing campaigns across various online platforms.

Market Research Analyst: Conducting market research to identify consumer trends, preferences, and competitor strategies.

Business Development Manager: Identifying growth opportunities for the business and developing strategies to expand market share.

Entry requirements:

For entry onto the OTHM Level 7 Diploma in Strategic Marketing qualification, learners must possess:

  • An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
  • Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
  • Learners must be 21 years old or older at the beginning of the course
  • English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.


The OTHM Level 7 diplomas on the Regulated Qualifications Framework (RQF) are at the same level as master’s degrees. However, they are shorter (120 credits) and learners will have to proceed to the dissertation stage (60 credits) with university to achieve a full masters programme.

Qualification structure:

The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

Mandatory units:

    • Contemporary Issues and Principles of Marketing (20 credits)
    • Consumer Behaviour and Market Communications (20 credits)
    • Digital and Social Media Marketing (20 credits)
    • Contemporary Challenges and Strategic Marketing (20 credits)
    • Strategic Brand Management (20 credits)
    • Marketing Research Project (20 credits)


The OTHM Level 7 Diploma in Strategic Marketing offers a comprehensive and advanced education in strategic marketing principles and techniques. This qualification equips learners with the skills to make strategic decisions, drive marketing initiatives, and contribute significantly to the success of any organization. As the business world continues to evolve, the demand for strategic marketing professionals is set to rise, making this diploma an excellent choice for individuals seeking a successful and fulfilling marketing career.

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