Introduction:
This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication. Many of the assignments are to be keyboarded.
Course Outline:
Facing Today’s Communication Challenges
Writing for Business Audiences
Improving Writing Techniques
Revising and Proofreading Business Messages
E-Mail and Memorandums
Routine Letters and Goodwill Messages
Persuasive Messages
Negative Messages
Informal Reports
Proposals and Informal Reports
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